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XR Nation Citizen's Spotlight: 360Mediahouse

Citizen's Spotlight is a weekly series sharing an XR Nation citizen's story.

ESPOO, FINLAND (May 12, 2021) – 360Mediahouse develops cloud-based software to enable anyone to create immersive VR content. Users capture content using 360 degree cameras, upload their media onto, edit and enrich their environments and share them seamlessly on 360Mediaplayer to VR, WebXR, mobile, websites and QR-codes.

"One of the biggest thresholds for adopting virtual reality has been its cost and technical challenges. To accelerate the generalization of VR, we wanted to develop the most accessible and, at the same time, the technologically most advanced tool that would serve the needs of users in content generation as broadly as possible", says Henrik Helin, CEO of 360Mediahouse.

360Mediahouse was launched in 2015, when 360 cameras and VR goggles started appearing. The first few years of our operations we delivered 360 productions for a wide range of companies and organizations to really get the feel of what would the perfect production tool would look like.

360Mediahouse CEO Henrik Helin

In 2017 we started developing, the first version of the cloud software to later become the backbone of our products. Our first mission was to enable buttons and actions to be added on top of 360 photos in order to be able to assemble virtual tours. Soon after 360 photos had enriched features, we continued on to 360 videos. We wanted to enable interactive videos in VR to get viewers more involved in the story. Soon buttons with timeline-like schedules were added alongside 360 video support.

The primary output of the platform was VR from the very beginning, but due to the slow user base of VR goggles, we developed our media player to operate on smart phones, web browsers and touch screens. Today we are looking into bringing gamification inside of 360 degree environments.

360MediaPlayer Product Package

Case: School of Economics at the University of Turku Finland

The University of Turku, School of Economics tested VR training using 360Mediaplayer with companies. The training in 3D printing in virtual reality was part of the 6Aika / Digital capability project of Finland's six largest cities and was aimed at the marine and metal industry and health technology companies.

Those involved in the training think interactive VR videos are well suited to learning. The virtual environment was perceived as a much better place in terms of concentration than a traditional lecture. Compared to the webinar, the virtual environment was also perceived to be overwhelmingly superior, says lecturer Antti Tuomisto, the director of the sub-project at the University of Turku.

View of 3D printing VR training

The VR video training was well suited to the requirements that we were provided in the main areas of dialogue, micro-learning and case-by-case learning. Our VR training received numerous positive comments such as "amazing", "brilliant", "very positive experience", "interesting", and so on. All the respondents said that the VR training had improved their understanding of 3D printing.

You can watch a preview video of the experience here. The full VR training in 3D printing at the University of Turku can be accessed via desktop browser (desktop added)

For more information you can reach us at:

Address: Innopoli 2, Tekniikantie 14, FIN-02150 Espoo, Finland

Telephone: +358 44 282 0372

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